12 October 2016

Citroen launches new C3 Grand Tour

Citroen has organised a Grand Tour of its new C3 supermini in advance of its launch in Ireland in January, writes Trish Whelan.

The smart new car is expected to play a major part in bringing Citroen Ireland to a 2.2pc market share next year.

Le Grand Tour is running from this week until 20 November and will include dealer events in their own locality, with World Rally themes to celebrate the recent reveal of the new C3 WRC.

All guests at the events will receive a Free Winter Check and are also in with the chance of winning a VIP Rally Experience for two people to the World Rally Championships in 2017.

Customers who place orders by putting down a €500 deposit during the Le Grand Tour events will receive their deposit back as a €500 Christmas shopping voucher for Dunnes Stores.

Both the C3 and its rally variant were debuted at the Paris Motor Show the week before last, where they have been attracting strong attention from the some 1.4m people who will have attended the show when it closes.

Chris Graham and Louise Murphy of Citroen & DS Ireland.
Chris Graham, MD of Citroen & DS Ireland, says the brand will have launched five new models between now and January when the new C3 arrives.

He was speaking at an Irish media launch yesterday of the revised C4 Picasso range, along with the new Spacetourer which seats eight. The new Dispatch van itself was also on show.

"We had the Spacetourer at the recent National Ploughing Championships, and it attracted an extraordinary amount of attention as a family car," says Louise Murphy, marketing director of Citroen & DS Ireland.

The new Dispatch van is also expected to grow the company's share in the medium LCV segment.

The C4 Picasso range is currently leading its segment in Ireland, and is the company's top selling model. Vans represent half of all Citroen brand sales in the country.

Revised Grand Picasso.
New Citroen Spacetourer.