7 December 2016
LaFerrari raises $7m for Italian earthquake fund
All proceeds from the auction will go toward the reconstruction efforts in the areas affected by the earthquake. RM Sotheby’s has graciously donated their expertise to raise the highest amount possible. The decision to donate a LaFerrari from the company’s own collection for this cause was announced on 31 August 2016 on the occasion of the bilateral talks between the Italian and German governments that took place at the Ferrari factory in Maranello, Italy.
The LaFerrari boasts a unique livery with a distinctly Italian theme: a red exterior with a white dream line on the hood and rear windshield. A small Italian flag on the hood serves as a reminder that this is a gift by Ferrari to its home country. The car will also feature a commemorative plaque.