The new generation Peugeot 3008 is now on sale in Ireland at a starting price of €25,995, writes Brian Byrne.
Now an SUV crossover rather than the MPV in its first generation, the car is a striking addition to a very crowded segment, which include Kia's Sportage, Ford's Kuga, Toyota's RAV4, Hyundai's Tucson and several more.
The vehicle is also an example of the brand's programme to reposition itself at the top end of the mass market, and comes with a very high level of finish as well as having the latest in safety and comfort technologies available as on moves through the grades. These grades are Active and Active Level 2, Allure, GT Line and GT.
The entry engine is a 130hp turbocharged petrol as well as a 1.6 petrol with automatic transmission.
Diesels are 1.6 and 2.0 in output ranges from 100hp-180hp versions, and automatic gearboxes are available.
Peugeot Ireland expects that the bulk of sales will be in the Allure grade, which has prices ranging from €29,855-€33,605.
There has been strong pre-order activity, and given the success of the model since it was launched in Europe last October, sales will be dependant on supply more than by orders.
Des Cannon, Managing Director at Gowan Distributors Limited, noted that the car has already gained 17 international awards and demand for the new Peugeot 3008 is outstripping supply in every country. "Together with the new Peugeot 5008 SUV, arriving this summer, we now look forward to increasing our performance in the all-important C-SUV segment.”
A first drive report will follow tomorrow.