And briefly, two thirds of those buyers are female, all are well educated, and generally they earn somewhat more than supermini and compact buyers. The cars tend to be an only car for those in their 20s, a second car for those households where age is in the 50s.
What they like about their current cars are looks, drivability with some emphasis on nimbleness in the city, and economical operation. They're not in the high powered league, but they are willing to spend a bit more on personalising their car.
Of course, that's all research at European level, where what we call the city car segment is significant as a share of the overall market. Here in Ireland, at about 4,000 units a year out of a total of around 140,000, it is useful but not large.
The 1.0 3-pot petrol engine is very familiar to current Irish owners, and this has been retained for the new car, which thanks to being lighter is also a tad more frugal than before. There's also a nice 1.25 four that will be available in Ireland, but only with an automatic transmission.
I had time to drive several times into the hills with both engines, as well as negotiating towns, villages, and zipping along stretches of excellent Spanish motorway. The 1.0 requires a bit of rowing through the gears on steeper climbs, but it is well up for that and was surprisingly fun under pressure. The 1.2 is quieter and a little easier on the same routes, but both motors are well able for whatever is required. In both instances, the 5-speed manual gearbox was a pleasure to use.
There's a 100hp turbocharged version of the 1.0 coming down the line later in the year, which we will have as part of a GT Line specification which makes the car very smart looking indeed.
At the moment in Ireland, Picanto is fifth in its segment led by a rampant Hyundai i10. The Kia small cousin is now arguably more attractive in every respect than that one, especially in presence and packaging. There's a real opportunity for the Picanto to improve in its small but growing segment, and I'll be surprised if it doesn't.
Prices from €13,295. The automatic is €16,495, which is a reasonable €1,700 premium on its equivalent EX grade 1.0 manual, and remember for that you're getting more power too. I'd be tempted.