29 May 2017

Ford launches Omnicraft spare parts brand

Ford Ireland has launched its ‘Omnicraft’ range of spare parts for all non-Ford vehicles, allowing its dealerships to offer full repair service for all such cars, writes Brian Byrne.

Omnicraft is the first new brand offered by Ford in more than 40 years and has initially focused on developing the most commonly requested parts, including oil filters, brake pads and discs, starter motors and alternators.

In the coming months, Ford will introduce engine and cabin air filters, brake master cylinders and wheel hub assemblies, amongst many other parts.

At launch, Omnicraft parts will be available at more than 56 Ford dealerships across Ireland.

Ford also offers its Ford Motorcraft complete line of replacement parts for older Ford vehicles.