1 June 2017

Dublin 'popup' shop showcases new Volvo

A pop-up ‘shop’ in Dundrum Town Centre in Dublin is the first use of the concept in Ireland to showcase the new Volvo XC60, writes Brian Byrne.

Revealed at this year's Geneva Motor Show earlier in March, the new car replaces Volvo's highly successful original XC60, which, in the nine years since its launch became the best-selling premium mid-sized SUV in Europe with nearly a million units sold globally.

There is also an S90 and V40 in the ‘shop’, which will be in place until 2 July.

Pictured opening the shop are David Thomas, Managing Director of Volvo Car Ireland; Suzie McAdam, Volvo XC60 ambassador; Dermot Bannon Volvo XC90 ambassador; Patricia Greene, Head of Communications at Volvo Car Ireland and Don Nugent, Dundrum Town Centre Director.