12 June 2017

Safety awareness programme to be launched by sports stars

Motorsport Ireland and the Royal Irish Automobile Club is to launch a six-month road safety awareness campaign across Ireland on 17 June under the title #3500LIVES. It will be in partnership with FIA and international advertising agency JCDecaux.

The #3500LIVES campaign will promote ‘10 Golden Rules’ for safe driving on Ireland’s roads during the busy summer period. International sports stars including footballer Antoine Griezmann, tennis legend Rafael Nadal, and Formula One drivers Fernando Alonso and Nico Rosberg have come on board to urge all road users, particularly young males, to adopt the guidelines.

The messages to promote safe driving will be on advertising billboards, street furniture and digital screens in Dublin, Cork, Belfast, Limerick, Waterford and Galway.

The ten rules are

1. Obey the speed limit
2. Use a child safety seat
3. Check your tyres
4. Buckle up
5. Don’t text and drive
6. Never drink and drive
7. Always pay attention
8. Stay bright
9. Wear a helmet
10. Stop when you are tired