22 June 2017
Volvo designates Polestar name for electric performance brand
Volvo has decided that the Polestar name it owns will in future be the stand-alone brand for a range of electric vehicles,
Polestar was originally an independent motorsport operation involved in racing Volvos, and later was bought by the Swedish car maker with a view to tuning high-performance variants of its products.
The shift in direction reflects a growing interest in electric-powered performance cars.
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