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| Ciaran Allen of Mercedes-Benz with the refreshed S-Class |
Mercedes-Benz Ireland is planning to match an increasing amount of product from the brand with a strong expansion of its dealer network, writes Trish Whelan.
The Irish distributor's sales manager for the famous Stuttgart carmaker, Ciaran Allen, says that two new Dublin outlets will be coming on stream at the end of October — a remodelled MSL Ballsbridge and a completely new MSL Grange Motors dealership at Pottery Road, Deansgrange with a 22-car showroom.
In addition to the recently opened Connolly Mercedes-Benz dealership in Sligo town, two further outlets are in the pipeline — one in Galway city and a second in Wexford joining up with Bolands of Wexford.
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| E-Class cabrio |
Mr Allen noted that recent years have seen a huge number of new models from the brand as well as upgrades, many aimed at attracting younger buyers. Mercedes-Benz has now established a presence in almost every model segment. In the Irish context, this has helped a 36pc average annual growth over the past four years. "Even in the current year, sales are running 32pc above the same period last year, despite an overall 10pc market decline."
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| Refreshed S-Class interior |
Mercedes-Benz plans to introduce some 18 new models over the next eight years as the company pursues its goal to secure the number one position in the luxury car market globally. Ten electrified models under the new EQ brand will come by 2023.
Ciaran Allen had a word for the way the Mercedes-Benz market will go. "Awesome," he said. "Awesome cars with awesome specifications at awesome prices."
