12 October 2017

Forecasts growth of high performance AMG models

Mercedes-AMG GT Roadster Edition 50
The family of high-performance AMG models from Mercedes-Benz is likely to become an even bigger part of the German car maker’s model offering here in Ireland, writes Trish Whelan.

Demand for models carrying the iconic AMG badge continues to grow with continuing increases in manufacturing output now running in excess of 100,000 units per annum. 

AMG cars are performance-bred, and are based on Mercedes-Benz’s long-standing sporting pedigree and its very successful, and ongoing, involvement in Formula 1 racing.

Appealing to what Ciaran Allen, Mercedes-Benz sales manager for passenger cars in Ireland, says is a ‘younger, sportier market’, the AMG range constitutes one of three ’sub brands’ being developed by the luxury manufacturer - others being the Maybach ‘super luxury’ models and a new eco-friendly EQ Electric range - each one of which will increasingly develop its own individual and distinctive ‘brand persona’ as each year passes.

Moving upwards through the range, other AMG family members are the high performance AMG43, AMG63, AMG65 and 2-seater AMG GT model ranges.

Allen says Ireland is enjoying ‘a good enquiry level’, reflecting what he claims to be the improving situation within our economy generally. He expects this situation to be reflected in the emergence of an AMG area within dealer showrooms where prospective customers can view models and be received by AMG-trained sales personnel.