The event took place in the marvellous car museum in Motor Distributors Limited on the Naas Road in Dublin, home to Mercedes-Benz, and was attended by a huge audience from the motor industry, past and present.
|Rosemary Smith and Frank Keane.|
Larry Mooney, former MDL employee and Chairman of C.A.R. said: "Just how difficult this book must have been for Bob can be summed up in an email received the other day from a C.A.R. colleague who said, 'I am glad that the subject has been written up while there are still people around who remember the facts, or at least the facts as they remember them. I think that this book is a significant historical document that has recorded an important part of our economic heritage."
|James Wyse, formerly of Citroen; and Gemma Maughan, Gowan Group.|
Bob Montgomery said: "It should be remembered that at the time assembly was introduced, the Free State had virtually no light industry manufacturing, yet within six months there were no fewer than 13 assembly plants in operation together with the necessary component suppliers. In the years that followed, in the region of 52 different makes of cars were assembled here."
To get the process started, in 1933 Sean Lemass provided a tax concession to companies who engaged in assembling cars. The result was that within a year there were 13 assembly plants importing cars in in CKD form - completely knocked down - where the key components were taken from the manufacturing line and shipped to Ireland for assembly. A significant light industrial sector developed around these plants providing tyres, batteries, glass, springs, spark plugs, upholstery, paint and other components.
|Bob Montgomery at today's launch with his son Robert (Mitsubishi Motors).|
|Former Toyota employee Jim Cusack, with Steve Tormey, CEO, Toyota Ireland.|