The luxury-themed facility reflects the sumptuous ethos of the newest luxury brand, with details that originate in the Paris home of DS, and are also found in the growing range of cars being produced by the French manufacturer.
|Mark Blundell, Marketing Director, DS Automobiles UK; Andrew Miller, Dealer Principal, JC Halliday & Sons DS Store Eglinton; and Alain Descat, Managing Director, DS Automobiles UK.|
He is no stranger to premium cars, having worked previously with the BMW brand. His choice of DS is based on his experience that premium car buyers are very open to a new premium brand if it offers something special.
"DS is the new premium brand, and will be growing with both style and technology," he says. "I have seen what is to be produced over the next six years and the cars are very special indeed."