29 May 2018

Audi debuts global augmented reality pilot in Ireland

This short video offers an example of how Audi dealers in Ireland will be presenting their potential customers with augmented reality views of the car they are interested in, writes Brian Byrne.

It's also a global first for Audi. Audi Ireland has teamed with Irish Irish experiential technology agency vStream to launch Audi’s first global pilot programme in Ireland.

It uses Microsoft HoloLens, the world’s first self-contained, holographic computer, and enables customers to interact with holographic digital content to provide a better customer experience.