11 May 2018

Volvo Pops Back Up on Dublin’s Merrion Row

The first new Volvo V60 five-door, mid-size premium estate has now arrived in Ireland, writes Trish Whelan.

The hand-built demonstration model can be seen for a limited time in Volvo’s Scandinavian-inspired pop up shop on Dublin’s Merrion Row.

From 11 May to 8 June, visitors will get a chance to see this new estate car. Customers are invited to experience first-hand the look and feel of Volvo’s latest premium offering in the comfort of a relaxed, Scandinavian environment while enjoying traditional Swedish *Fika.

The pop-up shop is open seven days a week until 8 June.

Emma O’Carroll, Brand and PR specialist at Volvo Car Ireland said the company is delighted to open their third pop up shop on Dublin’s Merrion Row to give customers a preview of the new V60 before it arrives in dealerships later this summer. 

The new car replaces the original V60 and comes with a comprehensive list of safety features that come as standard including advanced driver support systems known from the 90 Series and XC60, making it one of the safest cars on the road.

Customers can take a tour of the car, build their own model, take a trip in the Volvo virtual reality experience or book a test drive and be in with a chance to win a 5-Star trip to Stockholm.

*Fika means having a break, most often a coffee and sweet treats, with one’s colleagues, friends or family. It’s more than your usual coffee break - it’s a cultural institution.