20 November 2018

BMW launches subscription after sales service

BMW is rolling out a first ever after sales subscription service in Ireland that offers customers service related discounts and a range of car care offerings in return for a monthly fee, writes Trish Whelan.

For the first time, BMW Group Ireland will also offer BMW First customers first access to drive a range of high performance cars like the M2 Competition, X3 M401 and the 440i Gran Coupe for a small rental fee. The service will be offered in two rotations, mid-week or at weekends and will be released to customers in a personalised manner.

There are three packages to choose from, with the initial contract-free ‘BMW First: Service & Repair’ product starting from €4.90 per month. This service includes large 20pc discount on car parts, servicing costs and repairs as well as value-added products including wiper blades and light bulbs plus regular health checks.

At a monthly fee of €14.90, ‘BMW First: Car Care’ provides customers with a monthly Handwash & vac and premium exterior car wash. Customers can also avail of unlimited top-up fluids and lubricants as well as a 5-cent discount on every litre of fuel at Circle K service stations.

BMW drivers can also upgrade to the ‘BMW First: 2in1 Plus’ subscription which provides access to all BMW First benefits for €16.90 per month. Customers of all BMW First products will have exclusive access to BMW Group Ireland’s launches and events. 

There are currently over 500 customers signed up to this product and it’s expected for this service to grow significantly in the short term. 

BMW First vehicles