Formerly a badging designation for performance versions of SEAT cars, Cupra was established as a brand of its own last year.
The first model was a 296hp Cupra Ateca, based on the SEAT Ateca SUV.
It is planned that there will soon be seven Cupra models on sale.
The Formentor's plug-in powertrain has a combined output of 242hp, with a 50km range on electric power alone.
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