In the usual non-specific language of teasers for such events, the car, designed at Kia's European design centre in Frankfurt, is 'a visual embodiment of the company’s desire to move forward in the exciting world of electrification'.
It is 'designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification', according to Gregory Guillaume, Vice President of Design for Kia Motors Europe.
There you have it … until 5 March.
