Nissan has a new partnership with Retro Drive-In Movies which will ring its award-winning range of vehicles to the attention of thousands of drivers enjoying the popular big-screen events at a host of locations nationwide, writes Trish Whelan.
Jeanne McGann, Head of Marketing and Communications at Nissan Ireland said Nissan is a popular brand with families who have made cars like the award-winning Qashqai and the spacious zero emissions Nissan LEAF cars in Ireland. “This partnership is a great fit for Nissan, allowing us to continue engaging with families seeking value, reliability, comfort and innovation in the cars they drive,” she added.
Retro Drive-In Movies hosts more than 25 days of events each year which are attended by some 85,000 people in over 20,000 vehicles. Their 70 movie screenings allow families to rock up, roll in and to watch their favourite movies from the comfort of their dar and to listen to the movies on their car stereo.
As part of the partnership, Nissan will supply Retro Drive-in Movies with the new X-Trail 7-seater crossover which is packed with technology, and the Navara renowned for its capacity to handle the biggest jobs.
The partnership provides Nissan with big-screen advertising and audio branding on the Retro Drive-In radio station. The car company will showcase its range of vehicles at movie events and families can also win tickets to enjoy drive-in movie screenings from the Nissan VIP Parking Zone.
Retro Drive-In Movies will also make its new 21 square metre large LED Screen Trailer available to Nissan dealers. It can be used for movie events for audience of up to 1,000 people and for bespoke forecourt advertising campaigns.
Barry Clarke, Operations Manager at Retro Drive-In Movies said they are increasing the number of venues at which they host drive-in movies to include Leopardstown, Mallow and Galway Racecourses as well as the new Movies on the Lawn concept at Malahide Castle and Newbridge House.
Pictured above are: Jana Solovjova (Digital and Communications Manager, Nissan Ireland); Ryan O'Neill (Managing Director, Retro Drive-In Movies); Jeanne McGann (Head of Marketing and Communications, Nissan Ireland)’ and Barry Clarke (Operations Manager, Retro Drive-In Movies).
