Toyota Ireland says more than 22 million kilometres have been driven by users of its FaceItDown app since the initiative was launched in August 2017, writes Brian Byrne.
If users leave their mobile phone screen down while using the app and driving, they gain points towards rewards.
These include discounts at Q-Park, a free hot drink at Circle K stores, or €50 off FBD car insurance.
More than 49,000 motorists have installed the app in the last two years, and over 36,000 awards have been redeemed by users.
Research shows that when using a hand-held mobile phone while driving, you’re four times more likely to crash than someone who is not using a hand-held phone.