Irish Car+Travel Magazine: Big motor trade presence at The Ploughing

There is a very strong presence at the National Ploughing Championships from the Irish motor trade over these three days, writes Trish Whelan. Many brands used the biggest such event in Europe to launch or preview some of their latest models.

Among them are the new Subaru Forester e-Boxer, with a hybrid 2.0 petrol engine and a very high level of safety and comfort technology. It comes to Ireland in November.

Sean Dunne of Subaru Ireland with the new Forester e-Boxer hybrid.

Colin Sheridan and Emma Toner of Peugeot Ireland, with the new Peugeot 208.

A preview of the new Peugeot 208 is the high point on the French brand's stand, gleaming in a honey colour in the bright sunshine which The Ploughing has enjoyed. The new Partner Van is also a strong point of attraction.

Eoin Quinn and Emma Toner of Peugeot Ireland with the new Partner Van.

John Donegan of Skoda Ireland with the new Skoda Kamiq.

Both the new Kamiq SUV and the revised Superb are the key models on the Skoda stand. These are both arriving in Ireland during the coming weeks.

David Ford, Corporate Fleet Manager with Jaguar Land Rover Ireland, and the Discovery Commercial.

The Land Rover Discovery Commercial with a specification that offers luxury features in a solid working vehicle is also garnering much attention.

Warren Reidy of Volkswagen Commercials Ireland with the Crafter Van.

Volkswagen Commercial Vehicles Ireland are fielding a lot of interest both with the Crafter large van and a revised version of the popular Transporter, dubbed 6.1.

On the Mitsubishi stand, the new generation L200 pickup is also loading up strong interest, as is the Outlander PHEV which offers the best of petrol and electric operation options.