13 September 2019

New Peugeot 208 to be guest at ‘The Ploughing’


All-New Peugeot 208
Peugeot will have a special guest at the Ploughing Championships in the shape of its all-new 208 hatchback, writes Trish Whelan.

With over 300,000 visitors expected, Peugeot will host a preview of the futuristic new 208 hatchback at the National Ploughing Championships from 17-19 September at Fenagh, Co Carlow, along with the full range of their passenger cars and light commercial vehicles.

Available with a choice of petrol, diesel or 100pc electric powertrains, the all-new 208 has the Lion Brand’s latest-generation i-Cockpit and 3D head-up display along with a host of technology and comfort features. It is expected to arrive in Dealer showrooms in late 2019 ahead of the first customer registrations in early 2020. Prices and equipment will be announced closer to launch.

Whether a customer chooses petrol, diesel or all-electric, the new Peugeot 208 retains the same dimensions, the same look, and the same unique character. Longer and wider than its predecessor, the new 208’s wide shaped wings, body curves and sculpted bonnet create a distinctive and sporty look. Like its 3008, 5008 and new 508 siblings, the rear of the new 208 stands out with a black band running the width of the boot lid linking the 3-claw daytime running lights.

The Peugeot brand recorded the highest volume sales increase in the Irish market again in 2019 (+378 units August year-to-date representing +5.7pc increase, cars and vans combined). 

Peugeot will have 15 vehicles at this year’s show, located at stand number 522, block 3, row number 23. 

Peugeot e-208