The arena is the fourth largest custom built music venue in Europe, with some 850,000 people attending events there each year.
Neil Dalton, head of marketing at SEAT Ireland, says the partnership will offer an excellent platform to tell the SEAT story.
Among the global artistes booked for the 3 Arena over the next year or so are Cher, Rod Stewart, Hozier, Lewis Capaldi and Elton John.
