29 November 2019

Ford VR project gives van drivers a cyclist’s eyeview

Delivery drivers have tried a unique virtual reality experience that allows users to see the world from either a cyclist’s or a driver’s point of view in a virtual space, writes Trish Whelan.

The aim of the award-winning WheelSwap virtual reality experience - part of Ford’s Share The Road campaign - is to encourage people to make a few small changes to the way they drive or cycle so that everyone is a bit safer on the road.

More than 35 drivers from consumer delivery firm Hermes took part in the training at tone of the firm’s London depots. Hermes delivers 390 million parcels a year and employs thousands of drivers across its network.

The exercise provided an opportunity for drivers to see the road from a different perspective, with 88 per cent agreeing that the experience would encourage them to change their behaviour.

There are more people on our roads than ever before, and an increasing number of them are cyclists. Share The Road is Ford’s campaign aimed at improving road safety for everyone whether they’re travelling on four wheels or two.