Most road fatalities in Europe occur on rural roads and car occupants make up the biggest share of those fatalities, writes Trish Whelan.
Now Ford has introduced new technology to help make rural driving easier. Road Edge Detection scans the road ahead and can gently steer the vehicle back on track when needed.
Designed for use on rural roads at speeds of 70-100 km/h, Road Edge Detection uses a camera located below the rearview mirror to monitor road edges 50m in front of the vehicle and 7m to the side.
Where a paved road becomes a soft verge, gravel hard shoulder or grass, the system provides gentle steering support as required to prevent the car from drifting off the carriageway.
The system can also provide steering support on marked roads when the lane marking is obscured or hidden by snow, leaves or rain.
If the driver is still close to the edge following initial steering support, the system vibrates the steering wheel to prompt the driver to steer. At night, it uses the illumination from the headlights and functions as effectively as during the day.
It will be available in Europe on Focus, Kuga and Puma and will be part of the expanding driver assistance technologies being rolled out to new Ford vehicles.