30 June 2020

New generation SEAT Leon arrives in Ireland

The fourth generation of the SEAT Leon is now on sale in Ireland at a starting price of €23,910, writes Brian Byrne.

The car is available in three configurations, each with with two levels of specification. It is built on an enhanced version of Volkswagen's compact platform, designated the MBQ EVO.

There are petrol, diesel, and mild-hybrid powertrain options, and a plug-in hybrid will be available towards the end of the year. Petrols and MHEV are 110hp and 150hp, while the diesel options are 115hp and 150hp. The total output of the PHEV version is 204hp.

Since the first generation was launched in 1998 some 2.2 million units have been sold globally, with 13,500 units in Ireland.

In style terms the new car retains the essential cues of its previous versions, with a significantly sharper design. An estate version will complement the hatchback and is expected to be available from August.

In a virtual launch to Irish motoring journalists today, SEAT Ireland's Head of Product & Planning Mark McGrath described the Leon as a 'core pillar' in the brand's model lineup. He noted that more than €1.1 billion has been invested in the fourth generation.

In-car connectivity technology includes online navigation, internet radio, and an embedded SIM. A digital cockpit is fully customisable by the owner to their own preferences. Two sizes of centre screen are available, the larger for included navigation versions.

Standard equipment through the range includes LED lights, adaptive cruise control, lane assist, auto highbeam, and air conditioning. Available details on some levels include rear view camera, park assist and other driver assistance technology, and a high end sound system.

Special offers for the 202 registration period include 2.9pc APR finance, a €1,000 online discount voucher, and 3-year service plans.

Price differential between petrol and diesel is €1,900, and between manual and DSG automatic €1,800. The Sportstourer estate is €1,470 more than the hatchback.

Brand Director for SEAT Ireland Niall Phillips noted that in 2019, the brand achieved its highest ever market share here at 3.5pc, with 4,119 cars sold. This was against a total market which had shrunk by 8pc in the same year.

In 2020 year to date, despite the market difficulties caused by coronavirus, the brand share is running at 4pc.