Opel Ireland is the new sponsor of the RTE Radio 1 Today with Claire Byrne Show, writes Trish Whelan.
The mid-morning show will feature stories of the day, sharp analysis and features.
Opel Ireland’s 12-month sponsorship of the show coincides with the introduction of a whole host of new Opel passenger car and light commercial vehicle models that will arrive on the Irish market within the next six months, together with the rapid electrification of the Opel range and the unveiling of a strong, new exterior and interior visual identity for the brand.
Emma Toner, Marketing Director at Leeson Motors, Opel Importer in Ireland said the sponsorship of the Today with Claire Byrne show is the perfect platform on which to build awareness of the Opel brand journey.
She added: “It is a hugely exciting time for the Opel brand and our dealers. With new models such as the electric Corsa-e and Grandland X plug-in hybrid just landed, a new electric Zafira Life and Vivara commercial vehicle on the way, the recent unveiling of the new Mokka together with the reveal of the new Opel Vizor front face identity, and the new Opel Pure Panel interior, and many more new product launch announcements to come in the next month, there’s no doubt the rejuvenation of the German brand is gathering momentum.
She enthused “Claire Byrne’s professionalism, integrity and tenacity throughout her broadcasting career has attracted audiences across Ireland. With such high listenership and public engagement, the Opel brand and its diverse new model range will undoubtedly gain further traction in the marketplace from this new sponsorship.”
