Subaru Ireland anticipates that 80pc of sales in 2021 will come through a new sales website which the brand's distributors here have just launched, writes Brian Byrne.
The website at subaru.ie has a simple theme — Configure, Finance, Collect — reflecting a 5-step process which also, uniquely in Ireland according to the company, provides a valuation online for a trade-in vehicle.
The system also allows for a buyer's preference to collect or have the car delivered by their local dealer.
An online discount voucher of €2,000 or reduced PCP/HP finance APR is being offered to those who use the new system to purchase their Subaru.
