23 March 2023

Gowan Auto consolidates nine brands in one space

A new state-of-the-art headquarters in Dublin's Citywest has been unveiled by Gowan Auto, following the consolidation of nine major motor brands and the completion of a phased relocation of 129 staff. 

Gowan Auto is the exclusive importer and distributor of Alfa Romeo, Citro├źn, DS Automobiles, Fiat, Fiat Professional, Honda, Jeep, Opel, and Peugeot in the Republic of Ireland. The company has united its suite of car brands, teams and expertise and presented its expansive office space, to include a 110,000 sq ft parts warehouse, a contemporary training academy, and an extensive marketing showroom.

Gowan Auto, a member of the family-owned holding company, the Gowan Group, has made a significant commercial investment in the new Citywest premises, to future-proof the business and to meet its dealer partners' sales, parts, technical and aftersales needs, more readily. 

The complex is equipped with 26 electric vehicle chargers, 123 car parking spaces, seven meeting rooms, and two training classrooms in the Gowan Academy which offers Gowan Auto dealers access to dedicated technical, sales, finance, marketing, and digital expertise, to enable in-depth training across all facets of the business.

The new marketing showroom, the Gowan Gallery, is a multi-purpose event space that has been designed for each brand to hold conferences, events and launches, and to welcome dealers and fleet guests.

The introduction of shared services across the brands has ensured greater efficiencies, with the dealer networks now accessing centralised IT support, enhanced customer care, warranty, technical, parts, and finance teams.