Kia Ireland has got involved with the Clean Coasts initiative to promote circular economy initiatives, writes Brian Byrne. Clean Coasts, an initiative led by An Taisce, is a network of volunteers committed to the protection of Ireland's beaches, seas, and marine life.
The collaboration will support beach cleanup initiatives and explore innovative ways to transform collected waste into new resources.
Cathal Kealey, Head of Marketing & PR at Kia Ireland, notes that by 2030 Kia will have 20pc of all vehicle plastics coming from recycled materials. "Our EV9 which will launch in Ireland in the coming weeks uses ten sustainable items in vehicle production, that have either originated from recycled plastic, or have been sourced from plant-based materials," he says. "We are delighted to support Clean Coasts and to assist them in finding ways to reuse collected beach waste in line with our circular economy initiatives.”
Cathal Kealey is pictured with Sinead McCoy, Coastal Communities Manager at Clean Coasts, and Liane Costello, Campaigns Officer at Clean Coast.
