24 November 2023

MDL takes on new smart EV range in Ireland


Irish motor vehicles distributor, Motor Distributors Limited (MDL) have been appointed as distributors in Ireland of the smart range of passenger cars, described as ‘the new premium intelligent all-electric auto brand’, writes Trish Whelan

The appointment by smart Europe GmbH - a 100pc subsidiary of smart Automobile Co. Ltd., the global joint venture company formed by Mercedes-Benz AG and Geely Automobile Co. Ltd. - takes immediate effect prior to the arrival of smart models to the Irish market. 

Welcoming the appointment, MDL Chief Executive, Paddy Finnegan said: “As distributors of passenger cars, vans and heavy commercial vehicles in Ireland, we look forward to applying our very considerable experience and resources to the introduction and on-going sales and marketing of smart vehicles as models become available here from early next year onwards.” 

Dirk Adelmann, CEO smart Europe said: “Partnering with MDL ensures that our smart customers in Ireland will enjoy an exceptional customer experience and service.” Initially, two models will be available - smart #1 and smart #3 - the latter having made its European debut in September at the IAA auto exhibition in Munich. #3 is pictured above, #1 below. 

Branded with the ‘hashtag’ motif and a numerical model designation, the new electric smart range has a premium design and advanced technology, emerging as a larger in size and spaciousness range of four-door, five-seater models. Arriving here in early 2024, customers can view and reserve a smart model before year-end and in time for 241 registrations through sales outlets whose appointments will shortly be announced.