Opel Ireland and the Irish Rugby Football Union have announced a four-year sponsorship renewal, writes Brian Byrne. The continued partnership will see Opel remain as the exclusive car partner to the IRFU until 2028.
First signing with Irish Rugby in 2021, Opel provides an extensive fleet of passenger cars and light commercial vehicles to IRFU personnel. James Brooks, Opel Ireland Managing Director said the company is immensely proud to continue sponsorship of Irish Rugby. "Since day one of our partnership, the collaboration has provided our brand with a unique platform to forge a strong connection with Irish Rugby at every level, spanning both the men's and women's teams and bolstered by an ever-growing fan base."
Opel's partnership benefit includes numerous in-match and digital branding opportunities and player appearances.
Pictured with the all-new Opel Grandland, launching this December, are Michael Collopy, Chairman of the IRFU Commercial and Marketing Committee; James Brooks, Managing Director, Opel Ireland; Declan Madden, President of the IRFU.
