Cork singer-songwriter Allie Sherlock has been appointed a brand ambassador for the Jeep brand in Ireland, writes Brian Byrne. The move is aimed at attracting a young generation of Irish drivers to the brand.
Allie first gained widespread attention through her street performances on Dublin’s Grafton Street, and she also gained millions of followers online, leading to international performances and collaborations. She has appeared on major global platforms, including a memorable performance on The Ellen DeGeneres Show, which brought her talent to millions of viewers worldwide.
Allie has just completed her UK and European “Damage Control” tour, which concluded in Ireland, including a headline date at Cyprus Avenue in her native Cork. She is currently busy working on her new album.
The handover of Allie’s all-electric Jeep Avenger took place at Dan Seaman Motors, a Jeep dealer in her home county of Cork. Pictured there are Allie Sherlock and Ciaran Cusack, Communications and Brand Manager at Jeep Ireland.
