Fiat Ireland is the official sponsor of RTE’s Winter Olympic coverage on RTE Player for the Milano Cortina 2026 Winter Games taking place over the last week up until 22 February 2026, writes Trish Whelan. The partnership will give the brand prominent visibility with Irish audiences during one of the year’s biggest global sporting events.
As part of the sponsorship, 10-second Fiat branded stings will appear ahead of every live stream across both RTE Player Olympic channels.
Team Ireland's four athletes competed across alpine skiing, cross-country skiing and freestyle skiing.
The Winter Olympics mark the first major Games coverage in Ireland since Fiat Ireland became the official car partner to Team Ireland.
