RSA alcohol campaign for summer festivals

Main pic by George Charry via Pexels.

The Road Safety Authority is bringing its summer road safety campaign to some of Ireland’s biggest concerts, festivals and sporting events, writes Brian Byrne, with a strong focus on the dangers of drink driving.

The initiative, which began at Nick Cave & The Bad Seeds at Malahide Castle, will see the RSA attend major events nationwide in the coming months. A key part of the campaign is the use of FlineBox interactive breathalysers, powered by Dräger alcohol sensor technology, allowing people to voluntarily check their breath alcohol level and get guidance on when it is safe to drive.

The campaign comes as new RSA research shows alcohol remains a factor in serious and fatal road collisions. Between 2021 and 2025, 384 surviving drivers involved in fatal and serious injury crashes tested positive for alcohol, with those collisions resulting in 38 deaths and 264 serious injuries.

The RSA said the campaign is aimed at bringing life-saving road safety messages directly to large summer audiences across the country.