Toyota Ireland has announced a new partnership with Special Olympics Ireland, becoming one of the organisation’s Premier Sponsors until May 2028, writes Brian Byrne. The sponsorship will support Special Olympics Ireland at both the national and local levels, helping to promote inclusion and celebrate athletes with intellectual disabilities across the country.
The announcement comes ahead of the Summer Games 2026, which will take place from 18–21 June and bring together more than 1,200 athletes competing in 12 sports.
As part of the partnership, Toyota Ireland will roll out a national radio, digital and digital audio campaign to encourage public support for the Games, while its nationwide dealer network will help activate the sponsorship in communities across Ireland.
The partnership renews a long-standing relationship between Toyota and Special Olympics, dating back to Toyota’s support for the 2003 Special Olympics World Summer Games in Ireland.
Pictured at the announcement are Karen Coventry, CEO of Special Olympics Ireland, Steve Tormey, CEO of Toyota Ireland, and athletes Ayoub Daboub and Dara Kiernan.
