VW Commercials teams with Kaleidoscope

Volkswagen Commercial Vehicles Ireland will be the exclusive commercial vehicle partner of the family summer festival Kaleidoscope presented by Glenveagh, writes Brian Byrne. The festival takes place from July 3 to 5 at Russborough House in Co Wicklow.

The event features music, arts, theatre, workshops and family entertainment. Headliners include Pete Tong’s Ibiza Classics, Natasha Bedingfield and The Saw Doctors.

As part of the partnership, Volkswagen will launch “Camp California,” an on-site activation centred on its California camper van. The experience will include family-friendly activities such as a bucket-hat design workshop, a camper-van challenge that earns children a “Kids Camping Licence,” and a competition to win a week’s use of a California camper van.

Brand Director of Volkswagen Commercial Vehicles Ireland, Paul Hunt, said the partnership reflects shared values around creativity, exploration and family experiences.