29 July 2026

Rising young racer is new Honda ambassador

Ciaran Cusack (Communications and Brand Manager, Honda Ireland), Max Hart (Honda Brand Ambassador), and Orla Flynn (Senior Marketing Executive, Honda Ireland).

Rising Irish motorsport star Max Hart has joined Honda Ireland as a Honda Brand Ambassador, writes Brian Byrne. Fresh from securing his first TCR UK Touring Car Championship victory of the season, Hart will represent the Honda brand off the track throughout the year as he continues to build his reputation on the international motorsport stage. 

The young Baltinglass driver is competing in the TCR Europe Touring Car Series with ALM Motorsport, while also racing in the TCR UK Championship with Hall’s Racing. He currently races a Honda Civic Type R, making the partnership a natural fit for both the driver and the brand. 

Named Motorsport Ireland Young Driver of the Year 2024, Hart has established himself as one of the leading young talents in Irish motorsport, with more than 77 podium finishes and over 22 race victories to his name.