From there, they began building relationships and exploring the potential of rental cars beyond tourism and airports: to rent replacement cars to insurance companies, bodyshops, and dealerships, and business rentals to local companies.
That company was part of Enterprise Rent-A-Car, a global business with over 6,000 branches worldwide, in business for over 50 years. With their support, the Ireland operation now operates 22 branches, employs 170 people across Ireland and has over 2,500 cars and vans available.
The 'virtual car' concept has become a growing trend in Ireland as more and more people rent the exact vehicle they need, when they need it, either because they don't own a car or when their own car is not fit for purpose. It also means businesses can rent more vehicles when they need them; some companies can't get funding to buy cars or vans, so 'virtual car' or virtual transportation' models can come to the rescue. Others may want to rent a larger car or top of the range saloon when meeting a client or for longer journeys, or for weekend use.
George O'Connor, Managing Director of Enterprise Rent-A-Car says "Enterprise has listened to its customers and continues to be flexible and so has survived and grown through the recession and also, it has helped a lot of businesses continue to do business in Ireland."
