Over the past nine years Land Rover has made significant improvements in vehicle technology. Emissions output of their vehicles has fallen by an average of 13 per cent compared with the motor industry average of 9.7 per cent in that period. Also in the past nine years CO2 emissions from the Land Rover Solihull factory have been reduced by staggering 30 per cent.
The company is committed to investing $1 billion in new technologies over the next five years.
Land Rover Ireland has produced a booklet, titled “There is more to our world”, for all its dealers and customers to communicate how its sense of environmental responsibility extends from manufacturing and design to the promotion of responsible off-road driving.
David Harpur, managing director of Land Rover Ireland said Land Rover is the only specialist manufacturer of permanent four wheel drive vehicles in the world and 'takes its environmental responsibilities very seriously'.
“Land Rover operates the largest consumer CO2 offset programme in the world. The company offsets 100 percent of its manufacturing assembly CO2 emissions and operates a Fragile Earth programme with partners such as Born Free and Earthwatch.
“The company is a net contributor to protecting the environment and its vehicles are the vehicles of choice for emergency services, mountain rescue teams, conservation groups and aid organisations across the globe.” BB
