The best selling model in BMW's 'Sterling Collection' promotion is the 520d Saloon, which makes up about 40% of the total Sterling Collection sales so far.
The model is available from below €46,000 via Sterling Collection, whereas the normal retail price starts at about €49,000.
The Sterling Collection sales channel has been in operation for a couple of months now. The Irish company is aiming to offer the Irish consumers a chance to benefit from the current exchange rate by bringing selected 09 BMWs directly from the UK into Ireland.
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