The Academy is based on a Swedish experience where the Swedish Young Drivers initiative reduced accident rates by 40 percent in the first year amongst drivers who started behind the wheel 18 months earlier, at 16.
The Academy offers three main modules: Pre-road module (age 12–16), Provisional Licence module (age 17+) and Post-test module (for those who have already passed their test). With the handling circuits at Mercedes-Benz World, in Weybridge, Surrey, students as young as 12 can enrol in the Academy and start mastering driving skills in a safe environment off the public roads, under the expert tuition of certified personal coaches.
The structure of this programme takes into account recommendations from a series of EU road safety research projects that look at the benefits of learning to drive younger and earlier, as well as best practice tuition techniques.
Over 190 different skills are introduced in the courses.
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