More than two-thirds of women passengers killed on Ireland's roads over the past 10 years were in cars driven by men.
And that has prompted the Road Safety Authority to launch an awareness campaign among women, discouraging them from getting into cars with men who drive dangerously.
Heading the advertising effort is current Rose of Tralee Aoife Kelly, who works as an occupation therapist at the National Rehabilitation Hospital in Dun Laoghaire.
She says, don't take the chance.
"It’s a simple choice ... live or die," she says bluntly. "Reckless driving is not impressive and people do not realise the consequences of such crazy behaviour until they attend a funeral of a family member, best friend, or a lost loved one.”
