BMW Ireland has announced price cuts across its range from €3,875 on a 316 ES to as much as €16,030 on a 730d SE.
The announcements were made at the same time as the launch of the new X1 compact crossover and new 5 Series Gran Turismo.
The company has also dropped its Sterling Collection initiative by which it imported new and nearly new cars from the UK BMW subsidiary to prevent a loss of individual sales from customers crossing the Irish Sea to buy cars at less cost.
