5 November 2009

Chrysler, Dodge brands to exit Europe

The Chrysler and Dodge brands will no longer be on sale in European car showrooms after 2011.

Current mainstream Chrysler and Dodge models will be rebadged as Fiats and Lancias. New models produced by the American brands will also sell as Lancias and Fiats.

Only the Jeep brand will remain from the Chrysler stable in Europe. But Jeep will eliminate the Patriot and Compass crossovers after 2012 and replace them with a single, Fiat-based, C-segment vehicle. The iconic Wrangler will also be substantially revised.

The Chrysler Voyager will become Lancia's replacement for its Phedra. The Dodge Journey will become Fiat's replacement for Fiat's Ulysse. Fiat's Croma will be replaced by a Dodge-based mid-sized sedan. And the Dodge Nitro successor will be sold as Fiat's next Sedici.

By 2014, Chrysler will use three shared platforms with Fiat. Three models will be produced per platform, compared to two at the moment.

The move, following Fiat's virtual takeover of Chrysler-Jeep, completely reverses the programme which was started in 2006 to make the Dodge brand a big one in Europe.

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