1 November 2010

Skoda sponsors 'Ear to the Ground'

Škoda Ireland is sponsoring RTE 1 television’s rural affairs and farming show, 'Ear to the Ground'. The team was presented with a Škoda Octivia Scout which will feature throughout the series.

Škoda’s Octivia Scout is powered by a 140bhp low CO2 diesel engine features a 4WD system suited to those living or working in rural or rugged areas.

'Ear to the Ground' has been giving a real insight into life in rural Ireland for 17 years, says Skoda Ireland's John Donegan. "There is a strong synergy with our brand and the programme," he said, adding that a brand new Yeti will be given to one lucky viewer as part of the company's sponsorship through a text competition.