17 January 2011

Daihatsu pulling out of Europe

Daihatsu is pulling out of Europe at the end of next year.

In a statement today the company says the move is because of the high cost of meeting future European automobile regulations, plus the sharp depreciation of the euro against the yen are the main reasons.

Full after-sales, warranty and spare parts will continue to be provided in European markets after the cessation of new car sales.

Daihatsu Ireland, the OHM-based distributors here say they are 'saddened' by the news, as the brand's models are extremely reliable and have always offered economical motoring in the small car segment.

The Daihatsu brand was founded in 1951, although the original company has been in existence since 1907. It enjoyed major sales success in Europe in the mid-1980s.

In 1999, Toyota took a 51 percent stake in the company, which developed some of the powertrains for Toyota's small cars.

Daihatsu has been contracting its global network for some time. It pulled out of the Australian market in 2006 after being active there for 40 years.