7 January 2011

Ford is Number One brand

Car sales rose by 54.7 percent last year, with Ford claiming the title of the nation's favourite brand for the third year in succession.

The blue oval captured almost 13 per cent of the overall market, ahead of Toyota and Volkswagen.

The Government scrappage scheme was an important driver of activity in 2010, accounting for almost 1 in 5 sales, or over 17,000 cars.

Total car sales grew to 88,373 compared to 57,118 in 2009. Ford sales rose by 38 per cent to 11,273 (12.76 per cent), with the Focus and Fiesta among the country's top selling models.

Toyota (on 12.59 per cent), VW (11.76 per cent) and Renault (11.06 per cent) were the other brands to record double-digit market share.