Heffernan Tyres of Dublin Road, Kildare - who have been trading for more than 50 years - has been named the Semperit Tyre Retailer of the Year 2010.
30 tyre retailers were in the running and five were shortlisted for the title.
In its inaugural year, the award was set up to reward improving standards of customer service in the tyre industry.
The panel included RTE broadcaster and experienced motorist, Ronan Collins; Automotive training expert, Mark Richardson; and editor of the Tyre Trade Journal, Padraic Deane.
The judges took into account the results of mystery shops, recorded telephone audits, and a score rating from customer feedback forms, as well as the user-friendliness of their website, and other services, to find a winner.
Pictured above is Thomas Heffernan of Heffernan Tyres receiving the Semperit Tyre Retailer of the Year trophy from Paddy Murphy of Semperit Ireland.