Fiat launch On-The-Road pricing initiative

Fiat in Ireland has launched a new 'On-The-Road' pricing initiative on their Panda, Grande Punto and Punto Evo models. This means that the advertised price is the exact price that customers pay when buying the car and includes all delivery and related charges.

Under the new pricing strategy, the Fiat Panda 1.2 Active is now priced at €9,245 'On-The-Road' or €7,995 OTR for eligible scrappage customers. The Grande Punto 1.2 Sound is priced at €12,495 OTR, or €11,245 OTR including scrappage, while the Punto Evo 1.2 Active (pictured) is now €12,745 OTR, or €11,495 OTR with scrappage.

If the OTR initiative is successful, Fiat Group Automobiles Ireland will then look at expanding the initiatives across the entire Fiat range.