6 July 2011

Ford forges ahead on sustainability

Nine out of every 10 Ford cars sold in Ireland are now in tax bands A or B, the majority in the former, writes Brian Byrne.

According to Ford Ireland boss Eddie Murphy, this is a very favourable situation compared to only three years ago, when most Ford cars sold here were in bands E and D.

"These are concrete results of Ford's global sustainability drive," he says, adding that it shows the carmaker is on target to achieve a 30 percent reduction in emissions from its US and European models by 2020, relative to 2006.

The company is working towards achieving this aim on a number of fronts. These include the expansion of its EcoBoost petrol engine technology to a wider number of models, as well as extending the models lineup of European cars with ECOnetic systems like stop/start.

Ford is also committed to introducing five new electrified vehicles in Europe by 2013, including battery electric, hybrid and plug-in hybrid. These will be introduced in the US next year.

As part of its sustainability programme, Ford reduced its global water usage by 16.6 percent in 2009, and has cut its energy usage by 44 percent over the last decade.